thelondonpaper threatens to quit NRS over low sampling

News International-owned freesheet thelondonpaper is to quit the National Readership Survey following the paper repeatedly trailing its Associated rival London Lite, reports Media Week.
Thelondonpaper distributes 100,000 more copies than London Lite, but according to NRS data for October 2007 to September 2008 London Lite has a readership of 1,058,000 - 69,000 more than thelondonpaper.
Whilst the [...]